smollpmu

SMOLL PMU

ELENA SMOLNIKOVA

An expert in permanent makeup and client relations. I handle complex cases and share my knowledge, aiming to ensure that as many beautiful women around the world as possible wear truly stunning permanent makeup.

Aesthetics of the face and body

Choose who you are ?

Client

Master

Why people trust me

Founder

Beauty salon

Author of an instructional book

Author of a proprietary teaching method

Speaker at Skolkovo and the WULOP 2023 international championship

Clients from Russia, USA, Spain and Switzerland

1000+

students

More than a thousand people have completed training

Gest speaker at Skolkovo and the WULOP 2023 international championship

Practical guide for professionals

Trusted by clients worldwide – from Europe to the Americа

A unique method that always delivers results

А successful business built from scratch

"Behind every figure lie real people, stories, and years of experience. I don’t work on a mass-production basis: every procedure and every client—or student—receives my full attention."

I am an expert and trainer in the field of permanent makeup, specializing in complex cases and possessing extensive experience working with clients. Through my interactions with each of my clients, I have come to the following conclusion.

The modern woman is dynamic, beautiful, successful, and self-confident; she balances multiple roles—prioritizing looking good for herself, dedicating time to her family, and advancing her career.
All women are multitaskers.
There are many women like this, and I am one of them. I want to live a bright life while managing to do it all. For the modern woman—especially one with a family—time is incredibly valuable.
To me, permanent makeup is an act of self-love. It establishes a foundation for my face, allowing me to wear minimal makeup in the morning or quickly add finishing touches for an evening look.
Permanent makeup solves many issues for women.

For me, permanent makeup is more than just a profession; it is my life's work.

"I create a sense of confidence that stays with a woman every morning. A natural beauty that highlights your individuality."

Photos of my work

customer feedback

High-quality permanent makeup – healed result

MOSCOW

UFA

Sign up:

EXCLUSIVE TELEGRAM CLUB

Includes:

everything about permanent makeup (my favorite techniques for all zones)
pigment mixes and color theory
service and client relations
common mistakes made by artists
real-life client cases
building demand for your services, and much more

1 - on - 1

MASTER CLASSES (in-person)

FULL FACE INTENSIVE (all zones)
LIPS + EYEBROWS INTENSIVE
Master Class 1 Zone

Individual 1-on-1
All materials and equipment provided for the duration of the course
Free online recordings

permanent book

PERMANENT BOOK

Hundreds of hours of training, thousands of procedures, dozens of corrected mistakes, and a proprietary workflow—all of this is gathered in a single publication to make your journey to mastery faster and more confident.

This book is suitable both for beginners who want to establish a solid foundation right from the start and for experienced professionals looking to take the quality of their work to a whole new level.

ONLINE-LESSONS

"Client Brows" lesson:
my signature technique (1.5 hours)
"Lips: No Filler, Fitzpatrick Skin Type III, During Menstruation" lesson
(addressing issues technicians face but rarely discuss openly)
(1.5 hours)